TRANSFORM YOUR BUSINESS WITH DATA-DRIVEN PERFORMANCE MARKETING

Through customized consulting, I’ll help you navigate the world of performance marketing to drive results and maximize ROI.

PERFORMANCE MARKETING IS A RESULTS-ORIENTED APPROACH WHERE DIGITAL ADVERTISERS PAY ONLY FOR SUCCESSFUL OUTCOMES, SUCH AS CLICKS, LEADS, OR SALES.

STEP BY
STEP

01

Discovery &
Audit

Review of your digital marketing efforts to identify improvements and opportunities.

02

Strategy &
Execution

Crafting and implementing a tailored digital marketing strategy based on your business goals.

03

Monitoring &
Scaling

Analyzing campaign data for optimization and scaling successful strategies.

ABOUT ME

IRAKLI CHKHEIDZE

Head of Digital Acquisition @ TBC UZ & PAYME UZ

I am a seasoned digital marketing professional with more than fifteen years of industry experience, currently serving as the Chief Digital Marketing Officer (CDMO) at Space International.

The performance marketing team that I built in this position played a crucial role in launching two digital banking apps in Georgia (Space Neobank) and Uzbekistan (TBC UZ). In these projects, I took the lead in crafting and implementing our digital go-to-market strategy.

Apart from my day-to-day role, I also enjoy consulting in the digital marketing space and running an online course in Social Media Advertising at Digitalhub.edu.ge. It’s a great platform for me to share my knowledge and insights with others who are keen to learn and grow in this dynamic field.

MY APPROACH

Leveraging my extensive experience in building performance marketing teams, my approach is rooted in understanding, collaboration, and continuous improvement.

Understanding

The first step in my process involves a thorough understanding of the client’s needs, challenges, and current performance capabilities. This helps me get a clear picture of where you are now and where you want to go.

Collaboration

With a comprehensive understanding of your goals, we set an action plan together. This ensures that you are part of the process and that our actions align with your aspirations.

Training

I work closely with team members on various aspects of performance including technical implementation, governance principles, and preparation of communication assets. This is often delivered through hands-on workshops designed to upskill your team.

Regular
Communication

I believe in staying connected. I facilitate bi-weekly status calls to review performance and maintain daily communication via chat when necessary, ensuring you are kept in the loop and adjustments are made swiftly.

Review & Documentation

After the consulting period concludes, I summarize our learnings and document the governance guidelines, creating an accessible archive for future reference.

our mission is to empower your team to reach its full potential and deliver measurable results. Together, we will turn your team into a perfoRmance marketing powerhouse.